We are Sonic Films! Where Hollywood and Latino Culture work together to tell our stories.
A new study released by USC’s Annenberg Inclusion Initiative covering the top films from 2007 to 2022 has found that Hispanic/Latino representation both in front of the camera and behind has not improved in 16 years. And even when the community lands prominent roles, they’re usually stereotyped as immigrants or as having low income.
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The continued underrepresentation of Latinos in Hollywood, noting that the industry is missing out on billions of dollars in revenue. The report, based on the 2024 LDC U.S. Latinos in Media Report™,
indicates that Latinos are underrepresented in front of and behind the camera, with limited representation in lead roles, co-lead roles, and creative.
Location
5111 Via Corona St.
Los Angeles, California, United States
Our story
Latino filmmakers redefining the game and carving out our own lane in Hollywood is exactly what the industry needs. Your voice, culture, and perspective are shaping stories that haven’t been told the way we can tell them.
“Latino-led. Culture-driven. Changing the narrative in Hollywood—our way.
Los Angeles times:
HOLLYWOOD INC.
L.A.'s production woes worsen as soundstages go unused at historic levely
Los Angeles’ soundstages once were nearly filled to capacity, as demand for streaming content reached its peak.
But last year, the average annual occupancy rate dropped to 63%, a further indication of Hollywood’s sustained production slowdown, according to a new report.
The Team
Freddie Huguez
CEO
Richard Whiteside
Director of Content Strategy and Communications, Head of Writing
Miguel Berg
Senior Strategist & Consultant
Cherri Valentine
Production Coordinator
